Blogging for William Gee


Guys, I am so excited! I’m going to be a blogger for William Gee; a fantastic haberdashery company I came across a few weeks back on Facebook (see? I told you boosting posts would work!). This week they posted that they were looking for contributors to their blog, so I thought I’d give it a go.

I can’t believe I hadn’t actually come across William Gee earlier in my sewing journey to be honest, and I’m willing to bet that a few of you lovely people haven’t either, so indulge me whilst I give you the low down…


William Gee has been in business since 1906, opening with just £2 of stock, and is still a family-run business based in Hackney, London. William Gee has become more retail-based over the years, although the business is predominantly wholesale. Customers include the design houses of Alexander McQueen, Victoria Beckham and Vivienne Westwood; bridalwear designers; fashion students; schools and colleges. They also supply theatre houses and film studios; including companies working on the Harry Potter films, the Great British Sewing Bee and the James Bond films. So I think buying supplies from here puts us home sewers in pretty good company!


Here are some behind-the-scenes photos from the William Gee website:






You’ll see that it looks like not much has changed over the years. You’d be right, it hasn’t but that’s just the way they like it:

We thought about modernising it and making the shop self service like a supermarket but people come in and say ‘don’t change it’. They’ll say ’my grandma used to send me in here for buttons, and we like it as it is’. So we’ve kept it in its old style; there have always been two long benches for serving at the side of the shop and despite its old fashioned style (or maybe because of it) it has a certain charm.  Jeffrey Graham, Director

I certainly think it does have a charm about it, I can just imagine how much my Grandma would have loved rummaging around here. She may only have had a small room for sewing, but it didn’t look far off some of these photos, which brings back some lovely childhood memories for me. I’d definitely like to go and have a look around myself one day, although I rarely get into London!

So there you go, William Gee looks like a pretty awesome company and I’m thrilled to be working with them. I’m busy planning out some blog posts over the next few days and I can’t wait to share them with you 🙂





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One comment on “Blogging for William Gee
  1. Lovely insight Victoria. I love those behind the scenes shots. I agree “don’t change it”! It’s just the treasure trove that we love. You know there is so much to be discovered there and that the staff know BUCKETS about each product. My colleague went to a similar place in Sydney, EM Greenfields. She said she hadn’t been in about 15 years and nothing had changed. I love that!

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  1. […] first tutorial for William Gee has been a while coming, but it’s now live! I’ve started with a nice easy one: how to […]

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