Disclaimer: This post contains no sewing, so therefore I will not be offended if you don’t fancy reading on! There will be pretty pictures though 🙂
Ok, so do you care how your parcels come packaged? I bet you do. I’m not talking bargains from eBay, I mean considered purchases. Nice things. Handmade things for example.
A while back I bought a handmade item of clothing and to be honest the entire experience was an absolute let down (I’m not naming names), but the packaging was an instant disappointment. This was an expensive garment, and I had to save up for it and pay in instalments; I was happy to do this as I appreciated the quality of the materials being used and the value of the person’s time who was making it. When it eventually arrived, imagine how appalled I was that it had been posted to me in a carrier bag. I kid you not. I’d paid extra for P&P too…
This got me thinking about how I package up orders for Little Squish. Currently I have some eco-friendly tissue paper and mailing bags, plus some stickers:
I still like these things (and hey, it’s way better than a carrier bag!), but I think it’s time to change my packaging to bring it in line with the image I’m trying hard to project with Little Squish. Handmade items are more expensive and they’re unique, and I think my packaging should look awesome to reflect this.
So here’s a little round up of some of the great packaging ideas I’ve found on Pinterest. You may not be selling anything to anyone, but I can guarantee you’ll be wrapping up a few Christmas presents soon, so read on for inspiration.
Source: The Uncontainable Truth, via Pinterest
I love this, I’d definitely recreate these for Christmas presents, if not packaging. Those poor pompoms would certainly be squashed by the postie! I just love the bunting one; possibly a great way to use those tiny scraps of fabric.
Source: via Crafts Beautiful on Pinterest
Ok, another one that’s possibly impractical for posting, but I had to include it. So simple to do, not expensive and yet it looks great.
Source: My Paradissi, via Pinterest
If, like me, you’re loving the trend for using brown paper, then be sure to click on the above picture once you’ve admired it. It’ll take you off to 40 more ideas. I definitely think brown paper is the way I’m going to go with Little Squish; it’s just so versatile and inexpensive too (thanks Ikea – £1 for 8m!). I love the idea of stamping the paper to make it more eye-catching, or using leftover fabric to embellish.
Source: Dollar Store Crafts, via Pinterest
Speaking of using leftover fabric, how cool is this idea?! Time-consuming I’d imagine, but so pretty and very much handmade and unique.
Funny how a bad experience with something can actually inspire you to do better isn’t it? I’d never dream of posting anything out to a customer in a carrier bag, even though I don’t charge for P&P (in the UK), but it’s go me thinking about how I can improve. I want Little Squish to be recognised for quality and I think this has to happen with everything you do, even if it’s something that may seem insignifcant. You can guarantee it’s not insignificant to your customer.
What do you think about packaging? Do you care? Tell me, I’d love to know!